Cookie policy

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the website remember your choices and function smoothly, and are also used to analyse traffic and target advertising.

Cookie categories we use

Necessary cookies

These are required for the website's core functionality and information security, and cannot be disabled. For example, spam protection (Google reCAPTCHA) may use these cookies.

Analytics cookies

We use Google Analytics to understand how visitors use the website. These cookies are loaded only with your consent.

Marketing cookies

We use Google Ads and OpenAI's ChatGPT advertising measurement pixel to target advertising and measure its effectiveness. The measurement pixel stores a first-party cookie (__oppref), which makes it possible to link a visit from a ChatGPT ad to an action taken on the website. If you give marketing consent, the email address you provide in a form is sent to Google in hashed form to measure advertising effectiveness. These cookies are loaded only with your consent.

Consent mode (Google Consent Mode v2)

We use Google's Consent Mode (Consent Mode v2). By default, all analytics and advertising cookies are blocked until you provide your consent. Your consent is communicated to Google, which adapts data collection according to your choices.

Advertising campaign data in forms

When you submit a form, we store information alongside your enquiry about the advertisement or campaign through which you arrived at the website: the ad click identifier (e.g. gclid), the campaign's UTM data, the URLs of the landing page and form page, and the time of your visit. Processing is based on our legitimate interest in measuring marketing performance. This information is stored on your device (localStorage key lp-attribution, 90 days) only if you have given marketing consent. Without consent, the information is kept only in the page's memory and submitted with the form.

Managing consent

You can change or withdraw your consent at any time by opening the cookie settings using the button below. You can also delete cookies in your browser settings.

Contact details

If you have any questions about this cookie policy, please contact Softapankki Oy.